With over ten years experience styling for some of Australia’s most loved magazines, Charlotte Stokes was a natural choice for our seventies-inspired Sunshine Love SS15 campaign. Read on for Charlotte’s top styling tips, and learn how to take on the seventies trend in a chic and modern way.
Can you tell us a bit about the inspiration behind styling this campaign?
The inspiration for spring was a modern, fresh, 70’s aesthetic. Still using strong 70’s ideas such as patchwork denim and suede but styled in a clean minimal way. This is a more grown up 70’s style than past seasons, not the hippy 70’s you already know. We wanted to work with a clear colour palette that worked back effortlessly with the shoes – navy, olive, tan and nude.
Who is your 70’s style muse?
The 70’s is my favourite era. I love the cool but feminine aesthetic of the decade. My favourite muse is Jane Birkin. I love how effortless she always looked, you could wear her looks today and never look outdated, she is still the ultimate 70’s icon.
What are the key silhouettes for 70s style?
The 70’s silhouette is about a perfect mix of volume and figure-fitting shapes. Think exaggerated flares with skin tight turtle necks. Mini’s with super chunky heels.
What are your 70’s summer must-haves for the season?
Flares, lace up blouses, button up minis, suede trench coats and loads of denim.
What are your accessory picks for a 70’s summer?
Chunky wooden heels, skinny scarfs, obi belts and oversized round sunglasses.
Suede was the “it” fabric of the 70’s, how can we incorporate suede into our summer wardrobe?
Suede is a statement piece on its own, invest in one piece; a trench style coat, a suede heel or button up mini. Mix with basics and denim pieces you already have in your wardrobe to immediately achieve the 70’s trend without investing in a whole new wardrobe. It’s a great way to give this trend a try.
What is your signature 70’s styling tip for modern girls?
Stick to a solid colour palette of classic 70’s hues but keep it interesting with great textures. Stay away from crazy 70’s prints or hippy-dippy styles. The 70’s girl for this season is grown up and it’s a way more modern way to wear this era.
Which shoe is your pick from the Wittner SS15 collection?
I love the Ruthie heel. I have staple outfits I wear over and over again. I feel my new staple would be the Ruthie heels paired back with denim flares and a pussy bow blouse.